Marketing Strategies

Four Keys to Building a Better Brand

“Everyone knows,” as a business leader, that you’re supposed to build a great brand. But the question is, “How do you go about creating it?” The idea seems simple enough, it’s the how to that seems confusing. Unfortunately, this whole affair of building a better brand...

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What’s the Market Saying to You?

When I ask this question of owners and CEOs very rarely do they have a good answer. In fact, the number one response probably goes something like this, “I’m not sure what the market is saying … other than that most of them don’t want what we’re offering.” Isn’t that...

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