Branding

Four Keys to Building a Better Brand

“Everyone knows,” as a business leader, that you’re supposed to build a great brand. But the question is, “How do you go about creating it?” The idea seems simple enough, it’s the how to that seems confusing. Unfortunately, this whole affair of building a better brand...

read more

What’s Your Refresh Cycle?

How many times have you walked into a store and thought, “This looks old (or dated)!” Or how many times have you opened up a web page and immediately thought, “This looks so 2010 (or 1995)!” Or how many times have you walked into someone’s office and thought, “This...

read more