Branding

Four Keys to Building a Better Brand

“Everyone knows,” as a business leader, that you’re supposed to build a great brand. But the question is, “How do you go about creating it?” The idea seems simple enough, it’s the how to that seems confusing. Unfortunately, this whole affair of building a better brand...

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What’s Your Refresh Cycle?

How many times have you walked into a store and thought, “This looks old (or dated)!” Or how many times have you opened up a web page and immediately thought, “This looks so 2010 (or 1995)!” Or how many times have you walked into someone’s office and thought, “This...

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Are You Selling Vitamins or Aspirin?

When you (or someone from your business) talk with a potential prospect, what are you (or they) offering them? Are you offering them something that you perceive they need? Or something that they have a passionate and compelling want for? The difference between these...

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