Are you tired of being just one of many in your market space? Do your prospects see you as a commodity purchase? Do you find a fair amount of price resistance? And/or do you have a hard time clearly differentiating what you do vs. others in your market space?
If you do, your normal. Very few businesses are really good at clearly differentiating what they do vs. anyone else in their market space. The typical responses owners, entrepreneurs, and service professionals give are
- Our products are better
- We provide better customer service
- Our prices are competitive
- We have better people
- Our processes are better, etc.
All of which are the same things your competitors are saying—which means that your prospects are hearing absolutely nothing—which reinforces their idea that you and your competitors are all the same (i.e. that you’re interchangeable—which means that price is all that matters).
However, the good news is that price is NOT the primary determinant for most people. In fact, only 17% of purchasers of products and services state that price is their primary decision criteria for what to purchase (which, by definition, means that 83% are not primarily driven by price).
The key, then, is to figure out how to clearly differentiate you and your business from the other players in your market so that you become the defacto, obvious choice in your market space.
How do you do that? Well, that’s one of the most important and strategic things we do here at Wired To Grow. We help owners, entrepreneurs and service professionals figure out how to clearly differentiate themselves and their companies (through what are known as competitive advantages) so that they become the preferred vendor of choice in their market space.
So, if you’d like to crush your competition and position your business for rapid growth, send us an email at firstname.lastname@example.org
We’d love to help you enjoy all the benefits that accrue to the vendor who is the obvious choice in their market space!