What Makes a Mission Statement Good (or Bad)?

Following up on my last post (and as promised), I created a video blog post to help you get your hands around this question of what makes a good or bad mission statement. Done correctly, a great mission statement can radically change a business or organization and propel it toward a great future. So, make sure you watch this video and then use the four rules I share in it to evaluate your mission statement (and determine if you need to make a change). Enjoy!

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