Marketing Ideas

Four Keys to Building a Better Brand

“Everyone knows,” as a business leader, that you’re supposed to build a great brand. But the question is, “How do you go about creating it?” The idea seems simple enough, it’s the how to that seems confusing. Unfortunately, this whole affair of building a better brand...

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How to Craft a Better Pitch

If you’re in business, you’re in the pitch business. You have a product and/or service that you’re offering that you want someone else to purchase. In order to communicate that to potential customers/clients, you have to make a pitch. But beyond the...

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How to Introduce a Name Change the Right Way

Machiavelli wrote, several hundred years ago, “There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things.” As a business owner, that is...

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